With its reduced, eye-catching branding, this bottle design relies on labels with an artistic flair. The second artists’ edition was launched on the market in 2010 and features illustrations by international designers who have created individualised, highly humorous motifs. Be it red wine or rosé, the collages are inspired by giant fantasy characters made of papier-mâché, the Spanish “Ninots”. Only the label on the bottleneck features the brand name, though an “O” from the name is also discreetly incorporated as a hole in the main label as a design feature.
Wein & Vinos oHG, Berlin head of marketing Jörg Horn