Cosmetics Packaging

NIVEA Hand

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Taking care of our hands provides relaxing time out from our daily routine. The intimate touch is the focus point of this design concept, reflected in the form and graphics of this new NIVEA hand care range. The shape of the bottle is ergonomic and therefore pleasant to touch. With its soft, flowing contours, it is reminiscent of a cuddly mitten. Its rubberised surface underlines this tactile experience. The graphics are minimalistic, reduced to an iconic silhouette of a hand and simple distinctive symbols.

Credits
  • Art Direction:
    Bastian Burghardt, Roman Hermann
  • Client:
    Beiersdorf AG, Hamburg, Germany
  • Design:
    Lutz Herrmann Design GmbH & Co. KG, Hamburg, Germany
  • Creative Direction:
    Daniela zu Rantzau, Lutz Herrmann