Smartphone

Nokia New Asha

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Eye-catching design characterises the Asha 500, 502 and 503 smartphones which feature a new version of the Asha user interface. They combine two precisely made layers consisting of polycarbonate and elastomer: a vibrantly coloured core beneath a strong transparent layer. This outer layer is thicker at the corners, exaggerating this sensation of depth while giving the shape lightness. The smartphones all have a slim profile.

Credits
  • Manufacturer:
    Nokia, Great Britain
  • In-house design:
    Nokia, Qiaokun Huang, Yan Lin, Jackie Wang, Yong Kyou Lee, Ivy Wang, Yuping Cheng, Great Britain

Statement by the Jury

A multi-coloured design in conjunction with well-engineered technology turn Asha 500, 502 and 503 into smartphones with a distinctive appeal.