The Noom Coach app pursues a fun and easy approach to help users lead healthier lives and lose weight. They receive daily in-app content, including articles, quizzes and interactive challenges accompanied by vibrant illustrations. The food logging feature provides immediate feedback with a colour system that helps to make better food choices. On the basis of informative diagrams, users can track their progress. In addition, they can chat with their personal health coach as well as a group of like-minded peers to provide motivation.