Corporate Identity

Nord Centro – A Fusion of Styles in Mexico City

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Combining Nordic design principles with Mexican natural materials and craftsmanship, Nord Centro designs, develops and manufactures furniture and interior design solutions. The visual identity is manifested as a fusion between cool Nordic simplicity in the logo and typography and expressive Latin American spirit in the colour palette and graphics. The composition of the logo reflects the relative locations of Scandinavia and Mexico on the world map, linking together the two divisions with a vertical dash. The symbolism is further underlined by the logo’s dimensions and positioning: it extends from top to centre in any given layout.

Credits
  • Client:
    Nord Centro, Mexico City
  • Design:
    Re-public, Copenhagen
  • Creative Direction:
    Romeo Vidner
  • Strategic Planning:
    Morten Windelev
  • Post-Production:
    Thomas Bræstrup
  • Photography:
    Folkert Gorter, Superfamous Studios, Los Angeles
  • Photography:
    Maria Schumann, Copenhagen