Food Packaging

Nude Capsule

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Nude Capsule is a four-layer mint flavour capsule, the outer layer of which melts in the mouth. The inner layer dissolves only in the stomach, creating the breath refreshment even further from inside the body. The packaging design consists of hand-drawn illustrations with bright colour schemes to represent freshness and confidence, while the package features a window in the shape of an opened mouth to make the capsule visible. The outer box is opened by pulling it to the back in order to display the items held inside on the shelf.

Credits
  • Account Management:
    Attachai Aroonkitprakun
  • Chief Creative Officer:
    Passapol Limpisirisan, Wiboon Leepakpreeda
  • Client:
    Thai Jintan Co., Ltd., Bangkok, Thailand
  • Design:
    MONDAY, Bangkok, Thailand
  • Graphic Design:
    Prim Sakkamjorn, Kanjana Pituckvasukharn
  • Creative Direction:
    Singh Posuwan