Origin, tradition and modernity are the key values of this product range. Strong branding – consisting of a typographical fusion of Gothic influences with the symbol of a cross – emblematises the origin of these liqueurs. A distinctive packaging design incorporates the national symbol and reinterprets Galician conventions with ironic humour. Transparency is a key aspect of the design, which is why the glass bottle and the label form a visual unit without sacrificing their unique character.
Credits
Client:
Beveland S.A., Sant Joan les Fonts (Girona)
Design:
CB’a Graell, Brand Vision & Design Solutions, Barcelona