Packaging Design

Nutfields Bioline

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Organic products have arrived at many target groups so you no longer have to explain it. An organic product must therefore not have a green coating, especially in the premium segment. Organic and gourmet quality, premium experience and a creative company are the conceptual matrix for the design: bio is suggested by the natural cardboard packaging which stands in contrast to the silver foil printing. A tension that evokes interest and desire. A tension that on the one hand signals ecology and on the other avant-garde: from bio to the future and back again.

Credits
  • Client:
    Nutfields GmbH, Schloßborn head of marketing Carmina van Bergerem
  • Design:
    Eiche, Oehjne Design, Agentur für visuelle Kommunikation, Oberursel
  • creative direction/concept:
    Peter Oehjne, Ilka Eiche
  • text:
    Peter Oehjne
  • illustration:
    Peter Oehjne