Red Dot Design Award
Food Packaging

Official Residence’s Pineapple-Longan Cake Gift Box

Official Residence’s Pineapple-Longan  Cake Gift Box | Red Dot Design Award

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The focal point of this gift box is the full moon with its golden glow, which harmonises with the gift box’s contents: individually packaged longan and pineapple cakes. The pearlescent lamination reflects a warm, soft, lunar glow, with a radiating pattern representing pineapple rinds and fireworks. In contrast to the usual colourful and extravagant packaging, this subtle yet stunning neo-Asian design symbolises the strengthening of Sino-Japanese relations. The spirit of sharing and friendship is reflected in its warm glow and regal sophistication.

Red Dot Design Award

Credits
  • Design:
    Proad Identity, Taipei City
  • Client:
    Pasadena International Group, Kaohsiung City
  • Creative Direction:
    Jennifer Tsai
Official Residence’s Pineapple-Longan  Cake Gift Box | Red Dot Design Award
Official Residence’s Pineapple-Longan  Cake Gift Box | Red Dot Design Award