Packaging

Offline Games

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The brand Retro Kids redesigned a number of popular classic toys: games that people loved to play with as children were given a new shape, a new name and new packaging, so that these “Offline Games” are also exciting for kids in the digital age. The illustrations of the packaging design reflect the two poles of analogue toys on the one hand and digital toys on the other. To inspire children, highly approachable instructions and tips are printed on the outer packaging as well as on the pouch, conveying also ideas about various professions.

Credits
  • Client:
    T.D.G. Vertriebs GmbH & Co. KG, Hamburg
  • Design:
    Kolle Rebbe / KOREFE, Hamburg
  • creative direction:
    Antje Hedde
  • text:
    Karin Nussbaumer