This back-to-basics concept phone is a reaction to the hyper-connected world we live in. Constantly connected to the internet and bombarded with notifications and alerts, we need to detox from technology sometimes. The designers propose that the primary state of the phone is ‘offline’ with the option for temporary connection to the Internet so that the user's online activity is thoughtful, and only active when absolutely necessary.
A thin layer of matte plastic covering the e-ink display gives the illusion of a wrap-around screen with no bezel. This execution emphasises the pebble-like form, with the aim of achieving a more tactile experience.