Visual Identity

olleh signal

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As a flexible key design motif, the dynamic olleh signal raises interest in IT services provided by telecommunications provider kt (Korea Telecom). The design of this icon reflects a new inter-pretation of generally known communication signals. The reduction to a high-contrast colour scheme achieves high brand recognition. The visual identity flexibly adapts to diverse corporate applications thanks to a target-group-specific approach. As such, the branding varies when applied to various publications or different media, reflecting the company’s creative and innovative brand management as well as its qualified IT service.

Credits
  • Client:
    kt, Korea Telecom, Seoul
  • Design:
    Lippincott, Hong Kong
  • creative direction:
    Jaehee Lim, Soo Hyun Kim