The TV commercials use a tongue-in-cheek approach to advertising the free delivery service provided by Ukrainian marketplace OLX: in the style of Ukrainian sitcoms, the videos show regular people in authentic surroundings, celebrating their birthday with family, or at work. Each commercial has its own aesthetic and imagery – from conservative and nostalgic to sober and modern. Their shared feature is the situational comedy they portray. The commercials were developed with a special focus on the dialogues, which sound natural, yet convey the advertising message succinctly and memorably.
OLX, Kyiv, Ukraine
banda.agency, Kyiv, Ukraine
Yaroslav Serdiuk, Hannah Bosa
Illia Anufrienko, Ganna Iemelianova
Anastasiia Guzova, Alina Megyd
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