The Onefootball corporate design is focused on an app with information about the world of football. It was modernised to promote the success of the app, also from a brand perspective. Following the claim “Football for the people”, the figurative mark of the logo – featuring the style of designer Otl Aicher – has been maintained to preserve the simple character of the app icon. The logotype and the complete design system, however, have been redesigned and achieve high recognition value, not least through the choice of colours. The new imagery shows selected photographic motifs of football fans, allowing the target group to actively participate in the design of the brand.