Red Dot Design Award
Print Campaign

Only It Can Explore Real Achromatic

Only It Can Explore Real Achromatic | Red Dot Design Award

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This print campaign convincingly demonstrates the performance of the Phase One IQ3 100MP Achromatic. The camera without a colour filter takes light-intensive black-and-white photos and allows motifs to be portrayed with impressive contrast. The key visuals of the campaign are different aerial pictures of landscapes where the structures on the ground resemble the contours of an eye. The aesthetic motifs are real eye catchers which attract attention and demonstrate the product benefits of an achromatic camera system.

Red Dot Design Award

Only It Can Explore Real Achromatic | Red Dot Design Award