“Only Price” is a private brand by Lotte Mart, a Korean hypermarket store, offering products with an optimal quality-to-performance ratio. The minimalist packaging design and the brand logo follow the concept of visual consistency, ease of understanding and good distinction in display. The logo resembles a coin printed at the top centre, presenting the price of each product. With the unit price shown in the logo, customers can easily recognise it and compare the value to other products. The strongest selling point is written at the top, while the transparent package allows customers to see inside.
LOTTE MART, Seoul, South Korea
LOTTE MART Product Design Strategy Team, Seoul, South Korea