Packaging

Oolong Tea

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Oolong is an aromatic Chinese tea with a long history. The elaborate, filigree design for the packaging of this traditional beverage, also called “lucky tea”, is presented only in black and red. It makes use of an old traditional symbolism by applying the art of Chinese knotting, which uses red thread and represents, among others, good luck and eternity. This is supposed to describe Oolong tea as auspicious, point at the “art of the oldest drink” and emphasise the feeling of happiness which develops when you are enjoying this beverage.

[Red Dot: Junior Award]
Credits
  • University:
    Chihlee University of Technology, New Taipei City
  • Supervising Professor:
    Shih-Lun Chen
  • Design:
    Ya-Ting Zhan, Yi-Hsuan Cheng, Jai-Xusn Lin, Chihlee University of Technology