Opel LCV – Good Tools. Good Work. Good Week.

Back Download

The idea behind the motifs of this calendar was to showcase Opel’s commercial vehicles with an emotionally appealing design that integrates the entire product range. The different target groups are individually addressed by connecting the vehicles to work equipment. Cars and tools form a harmonious combination in this image series, appealing to customers without alienating the actually promoted product.

  • Client:
    Adam Opel AG, Rüsselsheim head of advertising Tamas Bator, Andrea Pfannmöller
  • Design:
    brandtouch GmbH, Hamburg
  • creative direction:
    Günter Sendlmeier
  • art direction:
    Jonathan Sven Amelung, Pedro Americo
  • photography:
    Christian Stoll
  • post-production:
    Ralph Hillert