The idea behind the motifs of this calendar was to showcase Opel’s commercial vehicles with an emotionally appealing design that integrates the entire product range. The different target groups are individually addressed by connecting the vehicles to work equipment. Cars and tools form a harmonious combination in this image series, appealing to customers without alienating the actually promoted product.
Credits
Client:
Adam Opel AG, Rüsselsheim head of advertising Tamas Bator, Andrea Pfannmöller