Online Platform

Opel Quantum

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The responsive international online platform Opel Quantum provides simple and seamless access to all relevant information and applications related to an emotional digital product experience. The corporate identity of the car brand was effectively transferred into the visual language of the website. The clearly arranged user interface allows fast orientation, no matter which side the user is currently on. Moreover, each car model can be explored virtually in a 360-degree exterior and interior view.

Credits
  • Account Management:
    Michael Remhof
  • Client:
    Opel Automobile GmbH, Germany
  • Design:
    MRM//McCANN, Frankfurt/Main, Germany
  • Project Management:
    Michael Cordier
  • Strategy:
    Maurice Racz
  • Executive Creative Direction:
    Martin Biela
  • Head of Digital Marketing:
    Sandra Cameron
  • Executive Vice President:
    Sean Condon
  • Experience Design Direction:
    Jörg Scheuerpflug
  • User Experience Architecture:
    Antje Röhner, Maximilian Brinckmann, Christian Christiansen, Francoise Simorre
  • User Experience Architecture Direction:
    Jeff Gilliard
  • User Experience Design:
    Yisela Alvarez-Trentini, Chaouki Kamboua, Krisztina Meggyesy, Florentin Steiner, Jasmin Hess
  • IT/Consulting:
    Martin Becher