How to create an original, eye-catching and most of all emotional advertisement for Coca-Cola? Easy: with a smile. Consistently developed out of the logo’s curved lines, the claim “open happiness” immediately becomes perceptible for every viewer. The abstracted smiley motif against the red background is a clear reference to the logo and underlines the cheerful typographical character of the original logotype. The bled-off key visual corresponds in colour to the distinctive silhouette of the bottle.