The Oral-B app acts like a personal trainer for daily oral hygiene. It provides real-time guidance during brushing and records all aspects of a tooth brushing session so that this data can be shared with dental professionals. Thus, it aims to create a smarter tooth brushing routine as a prerequisite for an overall healthy mouth. Introduced together with Oral-B’s Pro 7000 Smart Series of electric toothbrushes, the app connects to the toothbrush via Bluetooth Smart technology. It lets users know if they are brushing too hard, if they have brushed long enough, and whether or not they have improved their brushing habits over time.