Red Dot Design Award
User Interface Design


Orbit | Red Dot Design Award

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The Orbit smart speaker provides users with a natural communication experience, since it does not need a wake-up command to start a conversation, but by itself shows the will to communicate. The device uses LED lights to indicate that it has valuable information to share. If the user is not nearby at that moment, the information is stored, with an LED stack light circling around the top of the speaker to express that it is “waiting” for the user. The LED colours indicate what kind of information is available: blue is for daily life issues, green for user interests and purple stands for calendar-related content.

Red Dot Design Award

  • Client:
    Naver Corp., Seongnam City, South Korea
  • Design:
    Sangsu Lee Sungbae Kim Sunok Lee ID KAIST, Next interface lab. Daejeon, South Korea
  • Creative Direction:
    Keunwoo Kim ID KAIST
  • Film Direction:
    Dongwon Kang ID KAIST
  • Digital Concept:
    Doheon Kim ID KAIST
  • Customer Advisory Service:
    Chujing Zhang Munhwi Jeon Sojeong Yun ID KAIST
Orbit | Red Dot Design Award
Orbit | Red Dot Design Award
Orbit | Red Dot Design Award
Orbit | Red Dot Design Award