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As a cult brand with American roots, the barbecue manufacturer Weber has a strong commitment to the theme of pleasure. With this in mind, the company’s product catalogue was turned into a lifestyle magazine. As a nod to the 2014 World Cup year, “ORIGINAL” features a home story on Thomas Müller, one of Germany’s best football players, as well as articles on the Brazilian passion for barbecuing. The magazine’s masculine design is rich in contrast and has a hard edge that is occasionally suspended in a playful manner.

  • Client:
    Weber-Stephen Deutschland GmbH, Ingelheim
  • Design:
    Fuenfwerken Design AG, Wiesbaden/Berlin; fischerAppelt, relations GmbH, Cologne