Visual Identity

Outstanding Chinese Characters Design Exhibition

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The “Outstanding Chinese Characters Design Exhibition” is curated by an assistant professor at the National Taiwan University of Science and Technology. The logo for the exhibition consists of Chinese characters, representing four places that share the same history of development but have different characteristics. The logo features the appearance of a traditional stamp whose circular contour is complemented by additional colour fields. The consistent implementation in black and white achieves a highly distinctive overall image.

Credits
  • Client:
    Ken-Tsai Lee Design Lab, National Taiwan University of Science and Technology, Taipei
  • Design:
    Ken-Tsai Lee Design Lab, National Taiwan University of Science and Technology, Taipei
  • Creative Direction/Art Direction:
    Ken-Tsai Lee
  • Graphic Design:
    Ken-Tsai Lee, Wu Yi Jung, Hsiang Wen Chun, Lin Chun Ying, Pan Kuan Ting, Tsao Hsin Chi
  • Illustration:
    Chiu Yuan Chen