Brand Identity

Paleet Department Store

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The Paleet Department Store in Oslo targets a fashion and lifestyle clientele that is quality conscious, demanding and curious. The brand identity created combines elegance with a rebellious streak as well as a certain absurdity with beauty and, with this duality, seeks to communicate a vibrant and warm, human personality. The logo is not just a signature but rather an active, versatile element. Its design is inspired by fashion magazine titles, which are often modified to respond to an annual fashion cycle that calls for variety.

Credits
  • Client:
    KLP Eiendom, Paleet Karl Johan ANS, Oslo
  • Design:
    Neue Design Studio, Oslo
  • Creative Direction:
    Lars Håvard Dahlstrøm
  • Art Direction:
    Nora Bremnæs
  • Consulting:
    Gørill Kvamme
  • Graphic Design:
    Henrik Wold Kraglund, Benjamin Stenmarck
  • Photography:
    Kristine Jakobsen, Oslo