Pangu Group is a mining company with 30 years of history in China. The goal of the brand relaunch was to reinforce the inherent philosophy of the company conveyed over the last decades, while adding the innovative vision of the next generation. The hexagon at the centre of the new logo is based on the previous logo as a reminder of the company’s long history. The lines spreading out from the core imply growth and expansion in the future. In addition, the new shade of red is brighter than the red of the previous brand design in order to produce a younger and more dynamic impression.