Red Dot Design Award
Typographic Integrated System

Paradox – A Cultural Harmony

Paradox – A Cultural Harmony | Red Dot Design Award

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Paradox is an exhibition that offers a space illustrating how two cultures can be combined through their visual language. In essence, the work is based on intertwining letter forms as a metaphor for harmony. The characters of two languages, English and Korean, have been carefully merged, based on similarities in their phonetic sounds. The balanced signs aim to convey a feeling of kinship which can ultimately be translated into a cultural sense – a notion of proximity of allegedly diverse cultures.

Red Dot Design Award

[Red Dot: Junior Award]
Credits
  • University:
    SCAD Savannah College of Art and Design, Savannah, Georgia, USA
  • Design:
    Alejandro Moncada De Pozo SCAD
Paradox – A Cultural Harmony | Red Dot Design Award
Paradox – A Cultural Harmony | Red Dot Design Award
Paradox – A Cultural Harmony | Red Dot Design Award