Red Dot Design Award
Brand Identity

Pastai – Artisan Pasta Bar

Pastai – Artisan Pasta Bar | Red Dot Design Award

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The identity of Pastai illustrates the tradition of hand-made pasta, combining traditional Sicilian food culture with the urban ambience of New York’s Chelsea district. The design is influenced by the chef’s culinary memories of her grandma’s cooking. The energetic word mark is inspired by the process of extruding fresh pasta shapes from a machine. Hand-drawn illustrations using delicate lines and patterns on kraft paper add a special artisanal quality, unique to the art of pasta making itself.

Red Dot Design Award

Credits
  • Client:
    Pastai, New York
  • Design:
    Daniele Politini, New York
  • illustration:
    Chrissy Lau, Sydney
  • environmental design:
    Yogeeta Dastane, New York
Pastai – Artisan Pasta Bar | Red Dot Design Award
Pastai – Artisan Pasta Bar | Red Dot Design Award
Pastai – Artisan Pasta Bar | Red Dot Design Award