Path. variations

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Celebrating its 15th anniversary, the agency 601bisang looked back in time to trace its development and chose the image of the “path” to convey this in calendar form. The meaning of the metaphor was expressed visually through corresponding letters from the Korean Hangeul alphabet. Two sheets of film were superimposed to illustrate variations of the image. With the statement “every path resembles the shape of our lives”, this calendar captures the creative spirit of the agency.

  • Client:
    601bisang, Seoul
  • Design:
    601bisang, Seoul
  • creative direction/ art direction:
    Kum-Jun Park
  • graphic design/ illustration:
    Kum-Jun Park
  • project management:
    Jong-In Jung
  • coordinator:
    Su-Jin Jung, Jin-Young Hwang, So-Hee Song