Red Dot Design Award
Beverage Packaging

Paulaner Zwickl

Paulaner Zwickl | Red Dot Design Award

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Paulaner Zwickl is the newcomer in the beer-speciality range of the traditional Munich brewery Paulaner. Its permanent bottle decoration is exceptional in the German beer market and allows for maximum differentiation from the competitors. Its specific shape and size and maximally reduced design mirrors the special product inside. The use of just one label reduces waste by two-thirds and the specific bottle size of 0.4 litres offers new consumption possibilities. Based on historic beer crates, a special crate was designed combining traditional values with modern production requirements: with its modular format, it can still be packed on standard Euro-pallets together with any other standard beer crate.

Red Dot Design Award

  • Bottle Crate Design/Production:
    Kira Götz, Oberland M&V GmbH, Bad Wurzach, Germany
  • Client:
    Paulaner Brauerei Gruppe GmbH & Co. KGaA, Munich, Germany
  • Design:
    Verallia Deutschland AG, Bad Wurzach, Germany, nju communications KG, Cologne, Germany
  • Production:
    David Schönke, DECO GLAS GmbH, Montabaur, Germany
  • Head of Marketing:
    Tom Brugger
  • Project Management:
    Carolina Noske
  • Technical Direction/Design Support:
    Uwe Daebel
Paulaner Zwickl | Red Dot Design Award