To create uniformity both in aesthetics and emotional appeal, this typeface was designed to express PayPal’s personality in its digital platforms, in the real world and in most Latin character-based languages. The new typeface is a modern geometric sans serif with a human touch. Inspired by Futura but designed from scratch, low-contrast stroke widths are balanced with round characteristics that portray approachability. PayPal Forward is a typeface designed for the future, strengthening the brand’s equities while increasing perceptions of trust, energy, youthfulness and innovation.
Yves Béhar + Fuseproject, San Francisco
Monotype, New York
Kristine Arth, Anthony DeCosta
Christina Smedley, Julia Borghini, Persis Shroff, John Hellweg