The packaging design for Peking Opera liquor is inspired by the masks used in traditional Chinese opera and translates them into a sophisticated visual symbol. The particular structure of the packaging and the opening process are marked by an impressive interaction between the structure and the pictures, while the package-opening process is like the “Bian Lian”, a typical dramatic art of the Peking Opera. Making use of environmentally friendly paper, the design aims to represent the idea of fun and environmental protection.
Wuliangye Yibin Co., Ltd., Yibin, China
Shenzhen Yuto Packaging Technology Co., Ltd., Shenzhen, China