Pengtai Korea is a part of Cheil Worldwide, a subsidiary of the Samsung Group. It is based on a three-process model, “Think, Build, Operate”, which is central to the company’s objective to fully integrate digital field consulting, branding and content creation services. The recently renewed brand mark is a combination of a company symbol and a word mark. The symbol, a rectangular window, reflects digitally based and forward-thinking services and values. It is combined with a distinctive logotype, creating an entirely new signature, which conveys a creative and future-oriented transformation into a new company image. The corporate identity, uniformly designed in black and white, comprises the entire business stationery.