Information Design & Public Space

Pentomino Signage System

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The Pentomino signage system was created for SEBRAE-MG, an institution that offers a set of tools that can be combined in order to generate a broad range of different solutions for the development of small and micro businesses. The signage is based on a sophisticatedly designed puzzle consisting of pictograms and numerals, which facilitates a wide variety of combinations. In a light and playful manner, the Pentomino pictograms translate the entity’s mission into a visual plan, expanding the brand personality to include new and unprecedented contact points.

Credits
  • Client:
    SEBRAE-MG, Belo Horizonte
  • Design:
    Greco Design, Belo Horizonte
  • creative direction:
    Gustavo Greco
  • graphic design/motion design:
    Zumberto
  • creative management:
    Tidé
  • account management:
    Victor Fernandes
  • production:
    Alexandre Fonseca, João Corsino