“The Birth of Pepero”, dated 11 November and named Pepero-Day, is the concept for a special edition of the Korean chocolate snack brand of the same name. The design picks up on the so-called proxy emotion trend, which uses characters or emojis to express emotions to others. Thus, each of the six different packages, which are designed in bold colours, features an illustrated character based on the different flavours and shapes of the candy. The lettering “11 / 11” and the illustration of the snack as a candle refer to the birthday of Pepero.
LOTTE Confectionery Co., Ltd., Seoul, South Korea
LOTTE Confectionery Co., Ltd.
Seoul, South Korea
Delpic Design Studio, Seoul, South Korea
Chief Creative Officer:
Sung Woo Bae, LOTTE Confectionery Co., Ltd.
Hye Won Jeong, LOTTE Confectionery Co., Ltd.
Young Shik Byun, O Hwan Kwon, Delpic Design Studio