Red Dot Design Award
Beverage Packaging

Pepsi Generations

Pepsi Generations | Red Dot Design Award

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The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever-changing iconic expressions. Each generation of consumers has its own emotional connection to “their” Pepsi. This special edition of aluminium cans revives the memorable designs of different decades and adapts them to today’s manufacturing standards. Adjusted in a way that maintains the original character of each design, they all work together as a well-coordinated, harmonious series.

Red Dot Design Award

Pepsi Generations | Red Dot Design Award