Packaging

Pepsi HomeMade

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Pepsi and SodaStream have teamed up to give consumers the customisable experience of a freshly made soda to meet their changing needs. With the introduction of Pepsi HomeMade, they can transform water into a personalised version of their favourite soda brands, Pepsi and Sierra Mist. Alongside capsules, the packaging design for Pepsi HomeMade comprises branded bottles, in which the self-mixed beverage can be served and consumed. The clear colour coding of the outer packaging makes the caps easy to distinguish, while the geometric patterns visually emphasise the colour contrasts.

Credits
  • Design:
    PepsiCo Design & Innovation Center, New York
  • Client:
    PepsiCo, Purchase, New York