Red Dot Design Award
Beverage Packaging

Pepsi NFL Laces Can

Pepsi NFL Laces Can | Red Dot Design Award

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The “Pepsi NFL Laces Can” was created to celebrate sixteen years of partnership between Pepsi and the National Football League for Super Bowl LIII. Inspired by the form and feel of an American football, the aluminium can is textured and formed to mimic the laces on a football. This not only lends it a distinctive look, but also provides a special sensory experience. In order to achieve this, a particular technology to shape the cans and direct-to-shape printing (DTS) was employed in the production of this limited edition collector’s can.

Red Dot Design Award