Red Dot Design Award
Interactive Installation

Pepsi Spire 2.0

Pepsi Spire 2.0 | Red Dot Design Award

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The interactive installation Pepsi Spire 2.0 delivers an engaging experience that invites users to mix their own beverage, selecting from over 500 combinations. Spire 2.0 is part of a portfolio of ongoing fountain equipment innovation, offering exceptional capabilities in a versatile format that fits into different food-service environments. To make this personalised experience clear and intuitive for all audiences, a familiar top-down flow was designed that allows users to instinctively select and customise their drink with flavours.

Red Dot Design Award

  • Client:
    PepsiCo Design & Innovation, New York
  • Design/Creative Direction:
    Firstborn, New York PepsiCo Design & Innovation, New York