The limited edition of the can commemorating the Pepsi Zero Sugar Super Bowl LI Halftime Show was distributed at a variety of events at this year’s Super Bowl in Houston, Texas. The can features a matte black finish with hand-drawn line art to celebrate the event and deliver a premium commemorative product. The design features aspects of Texas culture, music and football to celebrate the Halftime Show in an unexpected and exciting way. What started as a single commemorative can grew into a Houston-wide campaign, with designs on billboards, tour buses and recycling bins.
PepsiCo, Purchase, New York, USA
PepsiCo Design & Innovation Center, New York, USA
Matt Stevens, Theory House, Charlotte, North Carolina, USA