On its 15 sqm footprint, this trade fair stand conveys the motto “Wir sind der Knaller!” (We are smashing!) in a trend-conscious and colourful manner. The central element is a large popcorn cannon, which references the motto and symbolises the multi-sensory experience in built space. The bold, high-contrast stripe pattern on the walls continues the motto and creates associations with circus aesthetics. The striking design attracts the visitors’ attention and provides a colourful setting for the presentation of exhibits and digital presentations.