Corporate Design Relaunch

Philharmonic Orchestra Bielefeld

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The corporate design relaunch of the philharmonic orchestra of Bielefeld aims to communicate the fascination of experiencing classical music live. As a core element of the brand relaunch, the diagonal symbolising the conductor’s baton is the main focus. Black-and-white photography, a combination of classic and contemporary typography, and the addition of the colour bronze serve as supplementing elements. The design supports the perception of the orchestra as a team consisting of many artists and instruments working together in harmony.

Credits
  • Client:
    Bielefelder Philharmoniker, Bielefeld, Germany
  • Design:
    beierarbeit GmbH, Bielefeld, Germany
  • Graphic Design:
    Benjamin Wolf, Identity Group, Bielefeld, Germany
  • Creative Direction:
    Christoph Beier