Customer Magazine

PHILIP

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The anniversary magazine “PHILIP” celebrates the 100th birthday of the visionary entrepreneur Philip Rosenthal. Designed as a high-quality hardcover oversized book, the magazine comprises nearly 200 pages. Featuring expressive photography, it visualises the life and work of the entrepreneur, complemented by numerous anecdotes and incidents that render a vivid image of his eventful life. The special friendship to architect and designer Martin Gropius has inspired the distinctive cover design element. Since the motif of the “pig” played a role in a bet between the two about the emergence of the gold rim on porcelain, it was made to feature on a porcelain plate fully decorated in gold, attached to the front cover as a special eyecatcher. Aside the three solid colours, a colourfully designed “happy birthday folder” and truncated pages, a photo story by photographer Joachim Baldauf enriches the liveliness of the magazine that comes in a protective box made of the same material.

Credits
  • Printing:
    Gotteswinter und Aumaier GmbH, Munich
  • Client:
    Rosenthal GmbH, Selb
  • Design_/Artwork:
    MILCH+HONIG designkultur, Munich
  • Packaging:
    Hertel Kartonagen, Bayreuth

Statement by the jury

This magazine traces and illustrates the eventful life of entrepreneur Philip Rosenthal. Each of the excitingly told stories in the book represents an epoch of innovative porcelain design, which is also visualised by the porcelain plate consistently integrated into the cover. The surprising combination of pictorial material and graphic elements with a congenial typography is infused with high-level design skills.

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