The Philips Grooming app is available free of charge and can be downloaded using any smart device. It helps men to visualise different facial hair styles and guides them on how to create these styles. An advanced algorithm scans and analyses the users’ faces to generate a photo-realistic preview of over twenty different styles. Moreover, the app provides personalised professional advice on which styles would suit the individual user best and a comprehensive step-by-step guidance on how to create those styles. Thus, the app inspires men to explore different looks, based on an extensive library comprising a wide collection of styles to chose from.