Phoenix Design is regarded as one of the leading independent product and interface design studios in the world. What makes a design studio leave a lasting impression? What is the story of origin behind one of a kind, highend products such as the Lamy accent or camera lenses for Zeiss? The new Phoenix website intends to give answers and insights, comprising several individual web pages which display the design studio’s products in a narrative context. The product range, on the other hand, is presented in a very rational way, with visual filters which offer a clear overview of the more than 500 products.