The paper manufacturer Scheufelen demonstrates in this publication the versatile uses of the phoenixmotion paper, which com-bines the feel of uncoated paper with the look and printability of coated paper. With affectionate texts, photographs and design the brochure illustrates the influence and importance of the paper choice for a successful visual design based on a wide and selected range of topics. It is refined by blind and hot foil embossing, special inks and a scented coating.