Food Packaging

Piave Organic

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Piave Organic is a line of organic and natural seed oils, created for a rapidly evolving market. The challenge was to create a packaging design able to stand out among the competition, while also communicating the natural essences of the oils on a supermarket shelf. The key visual translates the power of nature into a positive and vibrant image, reminiscent of the splendour of a flower’s corolla. Each of the garlands surrounding the name of the product is composed of the characteristic parts of the plant from which the oils are produced and enriched.

Credits
  • Client:
    Medio Piave, Fontanelle (Treviso), Italy
  • Design:
    CBA, Milan, Italy
  • Creative Direction:
    Giacomo Cesana
  • Design Direction:
    Pasquale Di Meglio
  • Client Direction:
    Cristiano Mauri
  • Project Management:
    Chiara Ancetti
  • Graphic Design:
    Annalisa Iacopino, Andrea Rossetti