Packaging

Pinchajii Tea House

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With an aim to highlight the characteristics of Taiwanese tea among the oriental teas, this packaging design achieves a moderate balance between high and low profile. It combines the Chinese character “Pin” from the name of the tea house, Pinchajii, with a Chinese lattice design, which is also complemented by the English tran­scription “Pinchajii”. The packaging design uses a minimum of print and colour, while the use of recycled paper material represents the spirit of environmental protection.

Credits
  • Client:
    Pinchajii Tea House, Melbourne
  • Design:
    Yeast Design Consultants, Taipei
  • creative direction/concept:
    Taiway Chang
  • graphic design/printing:
    Taiway Chang