Red Dot Design Award
Corporate Film


Pioneers | Red Dot Design Award

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Produced for Geneva Motor Show 2017, these films feature two inspiring personalities and record holders in the field of water, the only emission from fuel cell technology. Their testimony conveys the key components of a pioneering spirit: purpose, courage, persistence and the drive to push boundaries, securing an instant emotional connection with the audience. Shot in Hawaii, the films were displayed on a giant trapezoid LED screen, providing a visually stunning backdrop to the Hyundai i30 Wagon and Fuel Cell concept.

Red Dot Design AwardRed Dot Design Award

  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    INNOCEAN Worldwide Europe, Frankfurt / Main, Germany
  • Creative Direction:
    Lewis Hunt
  • Account Management:
    Sung Koog Hong INNOCEAN Worldwide Europe Jihoon Lee Ilsoo Hong Jiyun Park Hyundai Motor Company
Pioneers | Red Dot Design Award
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